If it's crap ... We'll tell you
Last week, it was announced that Paramount had decided to bump its high-profile 'G.I. Joe' sequel from June 29th of this year to March of 2013. This was a shocking turn of events for a number of reasons, not the least of which being that the studio had already sunk millions into an advertising campaign that would now be chalked up as a loss. The official statement was that the reason for the move was to convert the film to 3D, again this seemed odd given the dubious quality of post-converted 3D. Now it seems sources inside the studio are leaking comments made by studio chair Brad Grey and vice chair Rob Moore noting that they'd rather not tangle with Sony's 'Amazing Spider-Man;' potentially representing Paramount's real motivation for the move. There were also implications that the underwhelming returns of 'Battleship' made them very nervous as 'GI Joe: Retaliation' is another film based on a Hasbro product.
I find either of these explanations more likely than the "we wanted to add 3D" song and dance. Plus, this isn't the first Paramount movie to get bumped to 2013. 'World War Z,' based on Max Brooks' best-selling novel got moved from December 2012 to June of next year. They also shifted 'Hansel and Gretel: Witch Hunters' from March of this year to next January. What's up Paramount? I know many of these moves happened before 'The Avengers,' and I also know that you weren't the chief company on that, but even your cut of that film's phenomenal financial success should equip you with a little more of a spine regarding 'G.I. Joe: Retaliation.' It always floors me how little the actual movies seem to be the focus of the movie industry, it's more about managing the "product" and optimizing the returns by controlling as many variables as possible. What do you guys think?
Do you buy that Paramount's sole motivation in moving 'G.I. Joe Retaliation' was to post-convert it to 3D? Or do you agree that there's an element of fear at play in their decision?