If it's crap ... We'll tell you
For those geeks of you who haven't been living in a cave for a while, the new Marvel animated show, Ultimate Spider-Man, has been met with much, much dislike by the community at large. This is because it was not only heralded by the cancellation of the, well, spectacular show, The Spectacular Spider-Man (which, if I'm not mistaken, actually left the show on quite a downer ending, if my memory serves). People were initially not angry with this change once animation was actually seen of the show, which people enjoyed, but unfortunately it seems that the show is taking a much more kid-focused crowd, with not particularly good writing or character development, as well as basically making it a Marvel version of the Teen Titans show, which was also amazing, by copying the anime style of that series.
Now, despite the fact that fan outcry has gotten Jeph Loeb's Facebook page shut down over the outcry due to the show's unexpected change of tone. Disney and Marvel alike have stated that the show is in fact liked by many people, and is intentionally aimed at kids. However, being aimed at kids is actually not the problem with the show.
The problem, in my opinion, is that they are aiming the wrong kinds of characters at the younger crowd.
Spider-Man's greatest strength when he was created, and perpetuating since then, was that he was a relatable character to the teenage audience. One of the most sympathetic aspects of Peter Parker was that he struggled with the same problems most teenagers did, having problems in school, not being particularly outgoing and shy, and generally having a lot of crap to deal with, which is compounded even more by the additional stress of having to save the city time after time again and again along with these stresses. Spectacular Spider-Man did a great job of that, but also had many kid-friendly elements that Disney is trying too hard to do: He's witty, charming, and is just as quick to come up with a punchline as he is able to throw a punch.
Aside from the surprising amount of innuendo they got past the radar, I don't see why Disney would change the tone so much. I understand if they feel the need to aim a show towards kids, but that doesn't necessarily NEED to be Spider-Man. If they want a show with multiple superheroes that they can aim towards kids, there's already a perfect already existing group that seem straight up Disney's alley: Power Pack.
To me, this seems like a way better candidate for a show aimed at the audience they seem to be aiming Ultimate Spider-Man. If they want a kid-focused show, why not have not only a kid-focused show, but have Ultimate Spider-Man and the upcoming Avengers Assemble cartoon, which I believe is a sequel to the recently cancelled Avengers: Earth's Mightiest Heroes (changed to keep in line with the film and the new animation style they've been using on Ultimate Spider-Man) as shows that are open to both kids and the older audience. That way Disney has THREE successful shows, and the fans can have a Spider-Man series that isn't trying to be a half-assed version of the awesome Teen Titans show.