The term "If it aint broke dont fix." has been one of the staples of common sense for ages and more and more in the modern age that phrase has been ignored with bad results.
Or must any of us remind you of new Coke or Pepsi clear? And that is just off the bat in our collective heads when something is changed so dramatically in this case a name our cynical minds immidiatley look into the flaws hidden by the renamed repackaging of anything we know.
So the Sci-Fi's channel parent company NBC Universal in its infinite wisdom more akin of a thumb into the pulse in the known English speaking world decided to change the channel to SyFy. As if the general populace does not get enough of mispelling by rappers and gen-x terminologies along with text messaging spelling. The marketing department sides with the spelling as a way to attempt to expand its audience for too long they say has been associated with basement living geek males despite the channels audience has been increasing for years.
I am not sure about the logic behind this because for myself the spelling caters more to a lower intelligence of viewership since SyFy really has no proper definition not even as an acronym in the English language.
Or maybe they do want a fresh dumb audience who may actually like their shitty original movies?
And on another end the term Sci-Fi cannot be owned so the name change idea can also be defended as a revenue or ownership issue.
The new name insults the very genre that prides itself not only in its original offerings through film and television but also being a genre combining the best of imagination and intelligence.
My last theory is for fear after Battlestar Galactica the name change is a desperate move to gather new viewers in hopes syndication will keep them around long enough to buy time to create another quality series.
Because it does not look good after Galacticas final mission folks.