If it's crap ... We'll tell you
Walt Disney/Marvel has just announced that next summer's highly anticipated superhero epic 'The Avengers' will now be offered in 3D in addition to 2D. While the official announcement was only just made, director Joss Whedon was apparently aware from the word go that the film would be post-converted to 3D. It was evidently the studio's plan from day one. He states that he had the format in mind the entire time he was filming. Whedon, obviously aware of the negative fan reaction this revelation might cause, has been quick to promise that the film will not be "obnoxious" with its 3D, and that it will only reinforce elements that would have flown toward the screen anyway given that this is an action film.
Part of me wants to rant and rail against the studio for this decision. Few films have been able to properly incorporate the 3D for which they shot, and still less have managed to even look passable with post-converted 3D. Plus, I'm sorry Joss, but it doesn't matter how much you were "thinking about 3D the whole time," if you aren't shooting in 3D, you aren't properly accounting for it. This was the first piece of news regarding 'The Avengers' that filled me with anything but excitement so the urge to flip out was strong. However, the fact is that no matter what the post-converted 3D looks like, we will still have the option of seeing the film in 2D. The studio is simply adding an additional viewing option, and not forcing us to see 'The Avengers' in 3D. Is it irritating that the studio planned on doing this all along but only just now let the rest of the world know? Sure. Will it keep me from seeing the film? Hell no. Do you guys think a post-converted 3D 'Avengers' could work?
'The Avengers' hits theaters May 4, 2012