If it's crap ... We'll tell you
Did you ever get a song stuck in your head? Of course you have, you're not a killer robot from the future. Are you? You have to tell me, you know... I'm a cop. Well if you're the sort of mammal that's susceptible to hearing a catchy little ditty and then humming it all day, you may want to turn down the volume on this one.
Filter covering the Turtles, huh? Now I've heard it all.
Well there you go. Now my day is going to be reduced to either humming this song over and over trying to remember the words, or listening to the original on repeat in a vain attempt to exorcise the malignant musical spirit from my cranium. Hunted: The Demon's Forge is the latest title from inXile Entertainment, probably best known for putting out the Xbox/PS2 title The Bard's Tale back in 2004 and Line Rider for just about everything but the Xbox and PS2 in 2008. Needless to say, Hunted seems like a bit of a departure for the studio. But then again, Rocksteady had only made one other pretty terrible game before they put out Arkham Asylum, so who knows?
But this little musical sojourn has got me thinking about the phenomena of companies paring their game footage to pop songs instead of thumping techno or generic action music as used to be the norm. For my money, I remember this really starting with the Gears of War 'Mad World' trailer. Since then, it seems like every six months or so we'll see a trailer float above all the rest simply by having some sort of recognizable pop song in the background. But is this a technique that's starting to get stale? I'm already a bit bored with the 'Helter Skelter' trailer for Red Faction Armageddon. Although maybe that has more to do with the fact that the web is shoving it down my throat every time I watch a video online.
What do you guys think? My blog post for the last Arkham City trailer, which featured a song called 'Short Change Hero' by the Heavy, was one of the most commented on articles that I've ever posted. So is this a technique that gets you guys interested? What are some of your favorite video game trailers that use this format? Hit up the comments below and let me know your take. Just keep the 'kill John Connor' stuff to a minimum, I'm so over it.
One of my favorites. Dance Ezio! Dance!