If it's crap ... We'll tell you
I have to admit, I'm a sucker for a solid piece of viral marketing. There's just something about thinking outside the standard poster/trailer mindset that adds another layer of intrigue to a blockbuster film. This latest viral teaser for Zack Snyder's 'Man of Steel' is simple, but supremely effective. It's a scrambled transmission from General Zod (Michael Shannon) himself to the people of Earth. He informs us definitively that we are not alone in the universe and that Kal-El must surrender immediately or our planet will pay dearly. The lengths they have gone to in order to distort and add static to the transmission, in addition to the lack of any studio logos or release dates superimposed over it, gives this video an eerie quality that has me pumped to see the showdown between Superman (Henry Cavill) and Zod. Take a look at the teaser below and let us know what you think.
'Man of Steel' hits theaters June 14th