If it's crap ... We'll tell you
Jonah Hill and Channing Tatum want you...to follow them. The two stars of the upcoming '21 Jump Street' reboot have entered into a competition with one another to see who can get the most new Twitter followers by November 2 when the film's first redband trailer is due to hit the web. Whichever act-lete has more followers on that day gets to tweet the official link to the redband trailer. We can talk all day about the silliness of this promotion or dissect how social media is starting to play a very real role in film marketing, but we'd be ignoring the real issue here. How creepy is skinny Jonah Hill?!
If you want to participate in the contest, you can head to Jonah Hill's Twitter feed or Channing Tatum's Twitter feed and declare your allegiance. To help you decide, watch both actors plead their case below. '21 Jump Street' hops into theaters March 16, 2012.