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Freaky Fake News Footage Serves As 'Pacific Rim' Viral Marketing

Within the last few days, the floodgates appear to have opened and a tidal wave of viral marketing has begun to wash over the internet in anticipation of the release of Guillermo del Toro's 'Pacific Rim.' Just yesterday we brought you fake memos and fake emergency broadcast systems. Today, however, Warner Brothers has taken it a step further. This fake news footage details an attack by a kaiju, the race of alien monsters that brave robot-piloting soldiers will be battling in the film. As much as this gives the movie an inaccurate found footage appearance, I gotta say they hooked me with that last shot. Take a look at the video below and let us know what you think.

'Pacific Rim' hits theaters July 12th, 2013

 

 

 

Source: GeekTyrant

Views: 3905

Tags: Guillermo, Pacific Rim, Toro, aliens, attack, del, fake, footage, kaiju, marketing, More…news, staged, viral

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Comment by Allgirl on December 4, 2012 at 10:24am
This looks like what Battle:LA should've been! Cannot wait, this looks awesome!
Comment by Biz on December 3, 2012 at 2:06pm

BATTLE LOS ANGELOS meets GODZILLA?

Comment by Ulrik Raben on December 2, 2012 at 7:38am

I'm hyped for this.

Comment by Frushay on November 30, 2012 at 12:52pm

Also from clove_art's picture, it looks like a shark got into nuclear waste and the out come was that thing.

Comment by Frushay on November 30, 2012 at 12:49pm

Darn it we want Cloverfield 2.0!

Comment by Happy Birthday Roboto on November 30, 2012 at 10:59am
Whoa... that was terrible!
Comment by Mr Rimmer on November 30, 2012 at 10:44am

This looks bloody great!! 

Cant wait to see a mech in action!

Comment by nonillogical on November 30, 2012 at 9:18am

Although I'd be perfectly happy with this teaser even if it was... 

Comment by nonillogical on November 30, 2012 at 9:17am

Jesus christ, it's not a found footage movie. Relax. Can't you guys read the article or any other thats come out about this movie in the last 3 months?

Comment by BLAM! on November 30, 2012 at 1:50am
I'm not too worried about the viral marketing looking like handheld footage. Didn't they say there was going to be 3D now?

I mean come on...who would be crazy enough to put the two most popular gimmicks of films today into the same movie...haha right? RIGHT?

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