If it's crap ... We'll tell you
Fox's upcoming comedy 'This Means War' has been in something of a battle with its own release date of late. The film was originally scheduled for a Presidents Day release, but was bumped up a couple of weeks ago to Valentine's Day. This move was most likely designed to capitalize on the date night crowd. But now the official release date has moved again! The film will now only be sneak previewed on Valentine's Day with its official release moved to Friday, February 17th. Apparently they are hoping the word-of-mouth from the sneak preview generates enough buzz to enhance their Friday numbers. The film stars Chris Pine ('Star Trek') and Tom Hardy ('The Dark Knight Rises') as two friends who fall in love with the same girl, played by Reese Witherspoon ('Legally Blonde'). The twist here is that they are both master spies so their feud gets a lot more dangerous than the average cockfight.
So why is Fox so nervous about 'The Means War?' It stars three different box office draws, and (purportedly from the trailer) provides a nice mix of romance, comedy, and action so it should appeal to a wide demographic and play like gangbusters on Valentine's Day. Despite all of that, the source article mentions that the film hasn't been tracking well, which usually refers to test screenings. Huh, if all the elements are in play for a commercial home run, what could possibly be to blame for its disappointing reception? One possibility for this cold reception could simply be due to its director, McG ('Charlie's Angels,' 'Terminator: Salvation'). McG didn't garner much esteem with his Charlie's Angels films and many fans blame him for damn near irreparably driving the Terminator franchise into the ground. So it is conceivable that his name is coloring early reactions to the movie from these early screenings.
What do you guys think? Are you planning on seeing 'This Means War?' Does the constantly changing release date shake your confidence in the film?