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Fox Moves 'This Means War's Release Date...Again
Fox's upcoming comedy 'This Means War' has been in something of a battle with its own release date of late. The film was originally scheduled for a Presidents Day release, but was bumped up a couple of weeks ago to Valentine's Day. This move was most likely designed to capitalize on the date night crowd. But now the official release date has moved again! The film will now only be sneak previewed on Valentine's Day with its official release moved to Friday, February 17th. Apparently they are hoping the word-of-mouth from the sneak preview generates enough buzz to enhance their Friday numbers. The film stars Chris Pine ('Star Trek') and Tom Hardy ('The Dark Knight Rises') as two friends who fall in love with the same girl, played by Reese Witherspoon ('Legally Blonde'). The twist here is that they are both master spies so their feud gets a lot more dangerous than the average cockfight.
So why is Fox so nervous about 'The Means War?' It stars three different box office draws, and (purportedly from the trailer) provides a nice mix of romance, comedy, and action so it should appeal to a wide demographic and play like gangbusters on Valentine's Day. Despite all of that, the source article mentions that the film hasn't been tracking well, which usually refers to test screenings. Huh, if all the elements are in play for a commercial home run, what could possibly be to blame for its disappointing reception? One possibility for this cold reception could simply be due to its director, McG ('Charlie's Angels,' 'Terminator: Salvation'). McG didn't garner much esteem with his Charlie's Angels films and many fans blame him for damn near irreparably driving the Terminator franchise into the ground. So it is conceivable that his name is coloring early reactions to the movie from these early screenings.
What do you guys think? Are you planning on seeing 'This Means War?' Does the constantly changing release date shake your confidence in the film?
Source: Deadline
Comment
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Comment by Dragon on February 8, 2012 at 5:53pm
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Like I have a choice on VDAY. I'm being Drag to watch The Vow.
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Comment by Amia on February 8, 2012 at 4:06pm -
All this release date crap, it's unnecessary. I'm gonna go see the movie for Tom Hardy regardless of whether its good or it sucks.
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Comment by Ha-Ra on February 8, 2012 at 9:17am -
Seriously McG makes him sound like a douche, his original name sounds fine and professional for an action director.
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Comment by david chalker on February 8, 2012 at 8:29am -
this is a simple case of to many genres not fully flushed out rather then complete focus on just one genre. The end result being you get a very watered down action-rom-com. eg killers
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Comment by Johnny Rico on February 8, 2012 at 3:45am -
Even my girlfriend has no interest in seeing this movie. I don't want to ruin Bane anyways.
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Comment by MavenCree on February 7, 2012 at 11:20pm -
The trailer actually made me laugh out loud at certain points, so I`ll give it a chance.
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Comment by Superbadmike on February 7, 2012 at 8:34pm
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It's weird that all the projects that McG is associated to on TV (Chuck, Supernatural) are amazing, yet all his movie are incredibly mediocre.
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Comment by Mr.K on February 7, 2012 at 8:12pm -
So its Spy vs Spy.
I just hope this is a fun movie, I kinda-ish like the idea, but that trailer is looking a little weak.
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Comment by Obed Casillas on February 7, 2012 at 8:09pm -
Looks like the movie will be a lot of fun. That is all.
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Staff Comment by Fungusmonkey on February 7, 2012 at 6:35pm -
I actually don't mind McG - he just needs to pick his projects better. He keeps attaching himself to absolute garbage, big surprise that's what he ends up with. Visually, he's got a great style and an eye for action scenes, as well as managing to get pretty decent performances out of his actors. If given the right script I think he could probably knock something out of the park.
And seriously... I know that McG is the childhood nickname his dear old Ma gave him (real name Joseph McGinty Nichol, but both his uncle and grandpa were also named Joe so they dubbed him 'McG' for short), but everyone naturally assumes it's some kind of stupid "street" name or rapper thing. If he would just go by Joseph McGinty or Joe Nichol or McGinty Nichol even, I'm sure people would probably cut him a bit more slack.
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