If it's crap ... We'll tell you
If you're going to promote a movie like 'The Dark Knight Rises,' Christopher Nolan's final outing as Batman helmer, you don't half-ass it. We've seen the traditional trailers, posters, and TV spots, as well as the creepy viral marketing campaign with various pieces of evidence and files from Gotham PD. Now we have...this billboard in L.A. Ordinarily a billboard wouldn't be anything to write home about, but this one is pretty tremendous. It's elaborate and looks to be blasted out in the shape of the bat symbol as if from an explosion. It's not often you see a billboard with battle scars, and I dig it. Take a look at the billboard below and let us know what you think.
'The Dark Knight Rises' hits theaters July 20th