If it's crap ... We'll tell you
Just in case you thought there was anything that could not be adapted for film, developments have come about on the Angry Birds movie. That's right, the cinematic version of that game you play on your iPad with the slingshot, the pigs, and the surly feathered protagonists. The project has been simmering for a while, with former Marvel Studios chairman David Maisel on board since last summer. The idea was to use Marvel as the model for producing and financing a slate of movies outside of the studio system in order to maintain creative control. Now it appears John Cohen has been brought on to produce the Angry Birds movie. Cohen also produced Illumination Entertainment's 'Despicable Me.' No director or writer has been signed, but the film is slated for a summer 2016 release.
Part of me wants to facepalm and bemoan the fact that not only is another videogame getting its own movie, but a freaking app at that. Can we really not pursue any original ideas? The thing that makes this particularly irritating is that these guys are talking about wanting to work outside the studio system and even outside of that corporate influence...and they still adapt stuff like this? That seems a dangerous precedent. However, Angry Birds is so cartoonish in its gameplay and basic design that it doesn't seem way outside the realm of possibility that it could be translated to a family film. In fact, it's already been converted into two animated specials for Nickelodeon. I guess I'm ok with the idea of a single Angry Birds film, but I don't see the need to turn it into a franchise. If nothing else, will the game really be relevant long enough to allow for multiple films?
What do you guys think? Would you watch an Angry Birds movie? Do you think this need for recognizable brands is going to start permeating out into smaller production companies?