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'Quantum of Solace' Breaks Product Placement Record
Source: Filmonic
Companies have reportedly spent over $79 million on placing their products in the latest Bond film, Quantum of Solace.
The new record breaks the previous record of $55 million for fellow Bond film Die Another Day.
Some of the film's advertisers are Ford Motor Company, Heineken, Smirnoff, Omega Watches, Virgin Atlantic planes, Sony Ericsson cell phones and other Sony electronics.
Companies have reportedly spent over $79 million on placing their products in the latest Bond film, Quantum of Solace.
The new record breaks the previous record of $55 million for fellow Bond film Die Another Day.
Some of the film's advertisers are Ford Motor Company, Heineken, Smirnoff, Omega Watches, Virgin Atlantic planes, Sony Ericsson cell phones and other Sony electronics.
Views: 40
Comment
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Comment by Ha-Ra on October 28, 2008 at 10:49pm -
how the hell did they do that? oh well as long as they don't take anything away from the action and sexy sequences I'm still down for it
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Comment by StoutGuy29 on October 28, 2008 at 6:51pm -
I think it's also broken the record for most blog postings about something I could care less about (that would be product placement in Quantum of Solace, which Leon had a giant rant on the front page about last week)... If it's as blatant as the product placement in Wayne's World, then I might take note, but from what I'm reading the movie's pretty damn good (from what's on RottenTomatoes so far), so I'll wait and see before I start freaking out about products being placed in mega budget movies
And of all those, you didn't include Aston Martin, the most obvious one to put on the list... Oh wait, that's ok with you? Good to know you can allow some product placement, got me worried there
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Comment by MDS on October 28, 2008 at 12:04pm -
What I find so funny, is that Smirnoff vodka has been going crazy with their commerical connections to Bond's latest movie, when the director has already come out with the news that Bond's NOT going to be drinking his trademark Vodka Martini's (Shaken, not stirred)
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Comment by Mike on October 28, 2008 at 10:18am -
McDonalds ftw ...2nd
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Comment by Jonesy on October 28, 2008 at 9:50am -
And let's not forget the dear old Coca Cola company either (why????)
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