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I have to admit, I'm a sucker for a solid piece of viral marketing. There's just something about thinking outside the standard poster/trailer mindset that adds another layer of intrigue to a blockbuster film. This latest viral teaser for Zack Snyder's 'Man of Steel' is simple, but supremely effective. It's a scrambled…

Sometimes film viral marketing can be spectacularly lame, and yet there are instances in which you can't help but enjoy the silly perfection of it. Such is the case with this recruitment video, created to celebrate the release of Jon Chu's 'G.I. Joe: Retaliation.' It's obviously meant to resemble the United…

I'm still not real comfortable with the idea of another Pixar sequel that doesn't have the words 'Toy Story' in front of it, but nevertheless, I dig this piece of viral marketing for 'Monsters University.' What Pixar has done is take those obnoxious community college TV ads you see late at night and re-purposed one…

Within the last few days, the floodgates appear to have opened and a tidal wave of viral marketing has begun to wash over the internet in anticipation of the release of Guillermo del Toro's 'Pacific Rim.' Just yesterday we brought you fake memos and fake emergency broadcast systems. Today, however, Warner Brothers…

Guillermo del Toro's 'Pacific Rim' is going to be a massive feather in Warner Brothers' cap in 2013. Though we're still several months away from its release, the studio is looking to get people really excited for this movie about human-piloted robots battling giant aliens...as if that freaking synopsis isn't…

Synopsis:

International Security Affairs officer Jon (Jay Chou) receives a bullet to the brain by his former partner Sean (Andy On) that will eventually kill him when Sean kidnaps the scientist they're hired to protect who's mutated a new strain of super deadly smallpox. Sean is has allied himself with some Russians and is in place to make billions of a vaccine. Jon decides to seek out his long lost brother…

I have to say, as much as I love the original, I am kind of excited for the 'Robocop' remake. Truth be told, much of it comes from hearing director Jose Padilha talk about his fascinating vision for the new film. Despite the fact that we're still miles and miles from the release of this remake, MGM is wasting no time in…

Exclusive! You may have seen the recent
"Mark of the Spider-Man" viral campaign in which cities all over the nation were "tagged" with giant spider-emblems. Well, today they kicked off the latest batch of marketing - a hunt for evidence left behind by Dr. Connors himself (aka "The Lizard"). Using an account named @ScaleSeeker on Twitter, the hunt is…

Christopher Nolan's 'The Dark Knight Rises' is no stranger to the viral marketing campaign. Last December we saw a leaked document, purportedly from the CIA, reporting that a prominent nuclear…

I am really getting excited for Ridley Scott's 'Prometheus.' The kind-of-sort-of prequel to 'Alien' looks to be spectacular sci-fi on an epic scale. Like the breathtaking pic we posted…

The TED Conferences (Technology, Entertainment, and Design) bring together the finest minds, and most influential innovators, of our age to discuss various topics within their fields of expertise. These conferences have been occurring since 1984 and have been live-streamed online since 2006. Why are we talking about this? Because a fake TED Talk broadcast was just put together as a piece of viral marketing for…

Here's my own thought and theories on Chronicle!

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It's not especially rare that a studio would employ unusual means to promote a film, but I must say I am simultaneously impressed with and creeped out by Fox's viral marketing campaign for their upcoming film 'Chronicle.' They hired radio-controlled airplane designers to whip up a few models that look eerily like flying people. These designers then flew the model airplanes around New York City, giving the appearance…

Viral marketing is supposed to leave you scratching your head, devoid of most details in order that your curiosity is piqued for the movie it is selling. Given that the aim of viral marketing is to be mysterious and vague, I'd definitely say that this recently released fake CIA memo associated with 'The Dark Knight Rises' is doing its job. The memo, released in two parts, appears to be for a…

I have to applaud the almost William Castle/Roger Corman lengths to which David Fincher is going to promote his film 'The Girl with the…

Source: Facebook

Finally! 'Green With Envy' - the long-awaited rom-com starring Jason Segel and Amy Adams - has released their first trailer, and along with it come a few surprises. Let's just say you've probably never felt this way before.…

Source: Genre Addict

The viral marketing site WRB.com (World Robot Boxing) contains hidden photos and clips for the film 'Real Steel' which have recently been uncovered.…