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It was #1 Trending on twitter almost all weekend.
It had lots of ads.
It was all the talk at Comic Con.
Edar Wright is pretty well known.


I have know idea why it's doing so bad.

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because hipsters illegally download movies.
This.
Edgar Wright has never had a top 5 film in America with both Shaun of the Dead and Hot Fuzz, and in my opinion they are the sort of films that don't do big business in the cinema, but will be respected as being fantastic entertainment in the future. Just because they may not be making loads of money doesn't mean that Wright won't make any more great films. If anything this will probably make him want to make even better films just to prove himself and that in my opinion will be a truly fantastic thing to see.
As a gamer, one who grew up on Nintendo up until now, the movie was just okay. The only reason I even wanted to see this at all, was because spill gave it a good review. (They actually do have a lot of input on movies I see, as I don't want to waste 10 dollars on crap)

Although it was a great looking movie, it's not something that pulled me in. It's not something that I even felt was for me. Sure, it can throw in obscure things like zelda music, sonic coin collecting and all that, but it just really felt soulless.

And I'm not saying this because Michael Cera was in it. I've only seen 3 movies with him in it in like 5 years. Superbad, Juno and now this. So, he wasn't really the problem. But overall, it was just a very strange colorful movie that didn't really bring it all in during the end.
From the trailers I saw, that was my impression: soul-less. I was really surprised to hear the Spill crew rating it so high, when all the clips and trailers I'd seen looked really pretty meh....complete with bad acting and too much CGI. I never once considered going to see this movie.
Michael Cera, and maybe because it is a hipster flim.
It spoofs hipsterism seriously?
From my peers, this is what I heard:

- "This looks stupid."
- "I hate Michael Cera."
- "This looks gay." (Which I hate that usage of the word.)
- "Eh... I read the comic book. I didn't like it, it was really boring and I couldn't finish it."
- "Wow that looks retarded..."

Basically what everyone else has said, the reason is that it's a hard sale. It's not a well known property and it's not something you can easily introduce to those who are new to the property. The commercials really didn't do it justice.

Also, they didn't even bother to mention that Edgar Wright was the director... which was stupid and probably affected them more than it would have if they had at least mentioned "Shaun of the Dead".
I wanted this movie to do good, but I wasn't hearing nobody talking about it. Everyone was talking about the Expendables, so I knew this film didn't have a chance. It's a type of movie that people wouldn't have connected on, I mean promo wise of course. Sly's movie had guns, explosions, action heros, and action. It just is a type of movie that people couldn't wrap their brain around; promo wise.
I can't talk for America but in the UK it came out here at the same time as the expendables which probably explains why it might do badly here however Edgar Wright is a british director and known here for 2 of the best british films of the past 10 years so maybe it will be more successful. hopefully the film will make it's budget back if not through theatre it certainly will on DVD
Well for the younger audience they all was to busy watching bad films such as vampires suck nobody really knows about Scott pilgram it has a 20 and over fan base and most people are probably tired of Michael Cera 
I guess unfamiliarity. People see the trailer, it looks weird, and they have never heard of Scott Pilgrim. People like to go see established, big franchise movies that they already know about (Transformers, Star Trek, sequels in general)

And look here

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