If it's crap ... We'll tell you
Okay, say what you want about ICP, but they know how to market and hype their shit to their fanbase. Which is weird because they keeping preaching about how underground and independent they are even though they have a bigger merch and marketing campaign than Justin Bieber and Miley Cyrus combined.
"Enjoy" the video. Whoever watches it all the way gets a hug. Whoever watches it twice gets a medal.
"...and are the truest definition of the word independent, in every sense of the word."
That's as far as I got. I think the notion that ICP does a great job in marketing is a little bit skewed. Sure, their fan base is insanely loyal, but I don't think marketing really has anything to do with that at this point. Retards love ICP in the same way that kittens love yarn and babies love jangling car keys; hillbillies are drawn to this bullshit on an instinctual level.